political marketing

Interested Scholars

The following scholars are interested in this topic:

I am a political communication scholar with a particular focus on gender. My research interests include gendered mediation, political communication, online campaigning, political marketing, political journalism, African media and journalism and visual communication. Methodically, my expertise is in qualitative research including (multimodal) critical discourse analysis, (elite) interviewing, textual analysis and focus groups. My recent research examined representations of Ghanaian and Nigerian women politicians in print and radio news, as well as their self-representation on social media.